Determining and Prioritizing Effective Components on Domestic Air Transport from the Passenger's Point of View

Since the demand in air transport system has the most influence on increasing prosperity and efficiency of this system, identifying the factors that attracts the passengers to air transport is essential. This topic has got an importance in developing countries in recent years because of the slow growth rate of number of domestic flight passengers. In this research which surveys the effective factors on demand of domestic air transport, for gathering required information from passengers, a questionnaire was designed including 20 effective parameters on air transport demand based on consulting experts, university professors and past research studies. It was asked from the passengers to rank the parameters according to their importance. These parameters were categorized using “Factor Analysis” with 6 factors of “cost”, “services”, “time”, “application of up-to-date technology”, “satisfactory and secondary services” and “safety” respectively. Obtained factors were 67.7% effective on changing passenger demands of domestic air transport. The factor “cost” has had the greatest impact with 20.4 %. “Structural Equation Modeling” has been used for checking the “Factor Analysis” results. Modeling results proved the correctness of factor analysis. Furthermore, the modeling has showed that the most mutual effectiveness has been between the factors “cost” and “services” with the value of 0.18. The results of this research express practical implications for airport Companies and airlines in the field of programming air transport, increasing demand attraction of passengers and eventually improvement of economic conditions at a national level.