Media and National Accountability: A Study on the Impact of Mass Media on National Accountability

The main objective of this research is to determine the relationship between social factors and the ethnicity tendency of Tabriz citizens. Theoretically, the views of Smith, Thompson, Jenkis, Giddens etc have been used to determine the relationship bertween the variables. This is a survey method and a closed-ended questionnaire was used as a measurement tool. The statistical population of the present study includes the male and female citizens of Tabriz. Using Cochran's formula, 400 people were selected as sample size by stratified random sampling method. After collecting questionnaires, the data were analyzed by SPSS software. In order to test the hypotheses, according to the level of variables, Pearson correlation coefficient test and regression analysis were used. Based on the results of the research, the ethnicity tendency of Tabriz citizens is 74.54, which indicates that a high proportion of respondents adhere to their national identity and national values. The results of multivariate regression analysis show that the variables of satellite networks, social networks and media could explain 22.8% of the variability of the national accountability variable.