Identify and ranking the challenges of implementation of customer relationship management in Tehran sports facilities

Introduction and goal: New business processes, gain customer satisfaction critical role in organizational goals to be allocated. Customer relationship management (CRM) processes and technologies are all the companies and organizations to identify, encourage, develop, maintain and provide better service to our customers and attract their satisfaction. The purpose of this study is to identify and rank the challenges of implementing customer relationship management in sports facilities. To achieve this purpose, employees, experts and managers of Tehran sport indoor facilities were selected as statistical population, because of the largest community, according to Morgan, 384 subjects were studied and finally 339 completed questionnaires were analyzed. The data collection tool was Talebi questionnaire (2012) with 22 items and five factors. The results of the test hypotheses using one sample t test, showed that all five mentioned the challenges involved in deploying Customer Relationship Management, And the results of factor analysis showed that "lack of sufficient commitment of senior managers to implement" and "transport managers and decision makers" was the most important challenges in the implementation of customer relationship management in Tehran sport facilities. Based on the findings it is evident that the factors or challenges of management, structural, cultural, technical and economic factors are the five key factors influencing the success rate of projects as client relationship management in the Sports Venues.