Processing the Theory of Management by Reactions: To Comes and Comes On

The lack of futurism of some managers of public and private organizations and their surprise against various events, such as ýnatural disasters, indicates a specific management style that is called reaction management. The use of such a lightness, due ýto reduced trust of the stakeholders and the reduction of social capital, causes the destruction of the organization's brand and ýits brand. therefore, the purpose of this research is to achieve a theory on identifying the causes of reaction management in ýthe organization, determining the results and solutions, and also understanding this phenomenon. In organizations and ýchange in behaviors. the research approach is qualitative and the research strategy is based on the data theory of the ýfoundation. To collect the data, the present study The semi-structured interview was conducted and to analyze the data, ýbinomial statistical tests And Friedman were used. A theoretical and purposeful sampling (judgment and snowball) was ýused to based on this, there were 15 interviews with managers, faculty members and organizational experts They had ýexperience and knowledge about the cause of the response management and its outcomes. According to the findings of the ýresearch, it was found that the lack of Strategic thinking, lack of merit, lack of crisis management training, lack of ýmanagement expertise, manager's daily routine, lack of information systems, and ignoring time are the cause of reaction ýmanagement of organizations that cause the destruction of the organization's face.ýý