Compilation And fitnesse of an appropriate public relations, model for Islamic revolutionary organizations
Author(s):
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
The present study tries to compile an appropriate public Relations, model for slamic revolutionary organizations.From this perspective, the quantitative and qualitative research method was used. In the qualitative section, a Semi- standard inforview has been carried out with 15 experts in public Relations area that were selected by using according to purposive sampling and with using thematic analysis and type of network-based content model were developed. In the quantitative section, in order to fit the model, the research data were collected from 66 employees and managers of four public relations departments of revolutionary institutions that were selected by using a researcher-made questionnaire and a proportional stratified sampling method. The qualitative findings of the research showed that the optimal public relations model of revolutionary institutions came from four broad themes to theoretical saturation, and then a network of themes was depicted. Quantitative findings of the research showed that the test and reproduced models have the same suitability and fitting.
Keywords:
Language:
Persian
Published:
Journal of Culture - Communication Studies, Volume:18 Issue: 39, 2018
Pages:
121 to 152
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