The Comparative Study of Media Literacy among Public Relations Students of Islamic Azad University, Damavand Branch, and Tehran University of Applied Science and Technology, Faculty of Culture and Art

The present study has been conducted aiming at comparative study of media literacy among public relations students of Islamic Azad University, Damavand Branch, and Tehran University of Applied Science and Technology, Faculty of Culture and Art. The research method was of a survey type and the study population included all public relations students of Islamic Azad University, Damavand Branch and Tehran University of Applied Sciences, Faculty of Culture and Art. 258 individuals were selected using appropriate stratified random sampling method. A researcher-made questionnaire was employed for data collection in this study. The results showed that there is a significant difference between public relations students of Islamic Azad University, Damavand Branch, and Applied Science and Technology Students in terms of media literacy dimensions (purposive use of media, message evaluation, combining different messages, summarizing different messages, computer and internet skills). The results of the research indicated that the level of media literacy among public relations students of Islamic Azad University, Damavand Branch, was higher than that of the students of Applied Science and Technology University, Faculty of Culture and Art.