Analysis of the Factors Influencing Satisfaction of Tourists with Gonbad Kavous Tourism Area in Golestan Province

Tourism with its positive social, cultural, and econmical effects attracts more attention in various countries. Tourism industry is the first industry in the world because of its high income and effects on economic growth in countries. One of the competitive factors is satisfaction of tourists that is accounted as the best indicator for assuring the growth of future profit. In this way, the aim of this study is to investigate the factors which influence satisfaction of tourists.
This study is descriptive-survey according to practical purpose and research methodology and is considered as a correlation. Participants are tourists who visited Gonband Kavous building during Nowruz Holiday in 2015. According to the estimates, 3,000 tourists visited this building during Nowruz Holiday per day. 340 tourists as participants are chosen and also simple randomization is employed. The method for data collection is field and library research and the instrument is questionnaire.
Findings: The results of correlation test show a significant correlation among receptions, expectations, nostalgia and satisfaction of tourists. To predict satisfaction, regression is used by these three factors. Results show that the multiple correlation coefficient is 0.32 and correlation of model determining is 10%. Among the checked variables, perception variables (b: 0.275) and nostalgia (0.145) are effective in predicting satisfaction of tourists and expectations variables do not play a significant role.
According to the results, it is suggested that authorities should pay more attention to expectations of tourists and promoting nostalgia and their perception in order to present modern strategies for attracting tourists and increasing their satisfaction to develop Gonbad-e Kavous.