Analyzing solutions to attract the audience to theater halls in Bandar Abbas County using the technique of Multiple Criteria Decision-Making from the audience's perspective
Research/Original Article (ترویجی)
Theater is an art that can be seen and felt. It involves almost all the senses of the audience and engages their minds and imagination to the full. Thats why the role of the audience defies definition. This article addresses the ways the audience can be attracted to theatre halls in Bandar Abbas county. The study makes use of the technique of multiple criteria decision-making. The researchers have used field studies to find the most significant ways to attract the audience to watch theater. They have then devised a questionnaire. Using the TOPSIS technique and Paretos Law the researchers have analyzed the findings. The following are the most significant ways to attract the audience to theatre halls in Bandar Abbas: Establishing connecting and advertizing channels (websites, sms, virtual channels); developing a structured and defined relation with the education ministry to extend theatres to schools; increasing theatre halls and working on their quality; face-to-face recommendation and visual advertizing (posters, tracts, banners etc) and employing top directors.