Combined Design of SWOT and QFD Methods in Developing Business Strategies in Economic Situation (Case Study: Iran Packaging Company)

The complicated situation in the country has caused many economic firms to face a crisis, and as long as the continuation of the recession in the country goes on longer, the accumulation of problems and problems of firms will make them more difficult and costly to escape from the crisis. The purpose of this study was to evaluate the SWOT model's performance in evaluating and compiling Business strategies in the context of the economic crisis in Iranian Packaging Industries Company. According to the purpose of application, then, the method of collecting descriptive-analytic data is a case study type. In this research, the strategic planning model of pogles and roger was used. The statistical population consists of all managers. The source of information was interviewed and questionnaire. The results showed that S questions had a reliability coefficient of 0/952, W questions with a reliability coefficient of 0/877, O questions with a coefficient of reliability of 0/988 and T questions had a reliability coefficient of 0/886. In all dimensions, the reliability level is higher than 0.7. In the data analysis section, SWOT method and QFD method were investigated. Among the indicators related to investment strategies, the use of experienced personnel, the place of the emergence of managerial changes and management instability, the existence of a large market for company products and the instability of laws in a country, respectively, were the most important strengths, weaknesses Are opportunities and threats.