Comparing The Views Of The Officials Of The Mass Media And The Sports Officials Regarding Media Coverage Of Women Sports
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
Sport activities are useful and valuable for all (especially women). Also the media have a special effect on the development of sports culture in society. The aim of this study was to compare the views of the officials of the mass media and the sports officials regarding media coverage of women sports. The statistical population of sports officials including Vice-Chairman of sports federations and sports associations was 61 and the number of media executives was 61 including officials in charge of news in sports newspapers, radio stations and television. In this study, the total number of statistical population wasequal to the the number of sample population. In the quantitative section, a questionnaire was used to collect data. The questionnaire includes four components; championship, public, professional and educational sports with a total of 24 questions. 20 sport officials and 20 media officials confirmed the face and content validity of each questions. The validity of the questionnaire was approved too. In the qualitative part, strategies to increase media coverage of women's sport from the perspective of respondents were identified and prioritized witch showed that women sport media coverage is less than expected.
Language:
Persian
Published:
Journal of Applied Research of Sport Management, Volume:6 Issue: 24, 2018
Pages:
72 to 82
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