An Analysis of Effective Factors on Religious Promotion Model Effectiveness Based on Hojat-Ol-Islam Val-Moslemin Gharaati's Method of Promotion

The main aim of the research was to recognition of the factors of successful promotion methods based on Hojat-ol-Islam val-Moslemin Gharaati’s promotion style and to compile a comprehensive model. In this research which was carried out using mixed method, written works, lectures related to his personality and method of promotion, the lessons from Holy Quran’s television program and to interview with the persons who have had old acquaintance and close relationship with him, have been analyzed accurately. Data analysis has shown that his promotion style can be explained under six major categories: 1) personal characteristics of the missionary, 2) style and structure of the lecture, 3) the lecture’s resources, 4) the method of relation to addresser, 5) religious-cultural activities, 6) and other characteristics. These six main categories accompanied by sub-categories have been specified to three comprehensive models.