Prioritizing the factors affecting the satisfaction of tourists From Tourism Offices of Mazandaran province by using factor analysis technique

Today, tourism is of great importance in the economic, social, and cultural changes of countries and so the satisfaction of tourists plays an important role in the continuity of tourism and the future of this industry. The satisfaction of tourists usually helps to increase the rate of support for staying, loyalty and attracting tourists and that's Very effective In acquiring economic goals, such as raising the rate of support for longevity, tourist livelihood and attraction As well as in achieving economic goals, such as increasing the number of tourists And long-term economic success in the country. The purpose of this article’s Prioritizing factors affecting the satisfaction of tourists from tourism and tourism services offices of Mazandaran province using factor analysis technique. This research was descriptive and correlational. The statistical population of this study is tourists from Mazandaran province. Given the fact that the number of uncertain communities and the variance of the prototype are not available, 170 samples were selected based on the sample size formula. To collect information used a researcher made questionnaire their validity was confirmed and reliability of the questionnaire was 0.74, respectively, according to Cronbach's alpha coefficient. The collected data were analyzed using descriptive and inferential statistics. T-test, KMO and MSA were used for inferential statistics. AHP was also used to prioritize components. The results of the paper show that all the factors that were prioritized by AHP Namely communication skills, body image, physical skills, technical skills, new media, service and price on the satisfaction of tourists and tourism province tourism agencies were effective.