The Impact of Virtual Social Networks on Family Identity

With the advent of technology and mass media in the families, the social values of families have been affected and have led to changes in the young generation communication and behaviors. Today the virtual social networks are the most significant of those technologies which have the special role in our world that life cannot be imagined without them. The expansion of this space has caused several damages in the family environment such as lifestyle changes, breaking the boundaries of beliefs and values especially among our young girls and women. The group which is supposed to be breeder of the next generations and any change in their identity can cause destruction of Iranian generation identity. The West and the virtual space rulers have widespread plans to achieve such a goal.
This research examines the impact of social networks on the family identity with an emphasis on the four main components (The interactive environment, the intimate atmosphere, satisfaction of the groups and the virtual communities, the content and production of social networks resulting from these networks). This research is quantitative and descriptive-analytic one which applies survey technique. The results of the research revealed that there is a significant relationship between virtual social networks and the identity of the family institution. So that some of the features of virtual social networks such as the interactive environment, intimate atmosphere and satisfaction, groups, and virtual communities, and the production of social media networks have an undeniable impact on the identity of the family institution and the value of this holy institution.