The Priority of the Deontological Ethics over the virtue ethics in the Media Sphere

We can recognize two distinguished mainstreams in the moral philosophy. The virtue Ethics and the deontological ethics. The former is conception that many scholars in moral philosophy call it as the clearest characteristic of the moral thought of classics. In fact moral philosophy for Plato and Aristotle and their followers in the middle ages namely for Islamic and Christian philosophers, should lead to virtuous life. While in the deontological ethics, after profound evolutions in the recent centuries, the foundation of ethical judgment is based on “duty” or “obligation”, the conception is itself grounded on the modern philosophy of right. Relying on original texts of virtue-oriented and deontologist philosophers, we attempt in this article to take the “priority” of deontological ethics over virtue ethics in the media sphere into consideration. This priority does not mean superiority, but it means that if we want predicate the media on virtue ethics, we firstly and necessarily needs to recognize priority of the deontological ethics over the virtue ethics.