Mediating Effect of Market Orientation in the Relationship between Entrepreneurial Orientation and Performance

The purpose of this study is surveying the mediating effect of market orientation in the relationship between entrepreneurial orientation and organizational performance of chemical and pharmacy companies accepted in Tehran stock exchange. This research is applied in terms of the goal and descriptive- survey in terms of data gathering method. The population of this study consists of experts of chemical and pharmacy companies in the stock exchange. The sampling method is convenience sampling. Totally, 245 questionnaires were collected from companies. To test the hypotheses, we used structural equation modeling with Lisrel 8.8. Results showed that entrepreneurial orientation and market orientation, effect on organizational performance. The impact of entrepreneurial orientation is more. Results also showed that market orientation plays as a mediating variable in the relationship between entrepreneurial orientation and organizational performance. In the first, entrepreneurial orientation results into market orientation and then, market orientation results into organizational performance.