Green Trends and Its Role in the Creation of Client Outcomes

Today, companies in different industries in planning their strategic programs, considering green parameters and to succeed in their own businesses pay attention to green trends. According to the customer's perception of a Green Company and customer consequences, current research present a model in three dimensions and therefore some relations in the context of the customer's perception‬, his knowledge, performance of company perceived green value, which is affect customer outcomes, have been developed. A sample of450peoplefrom the client of two automotive companies in Tehran with a simple and accessible sample selection and data collection‬ made through questionnaires. Structural equation modeling was used to examine the relationships between variables and based on the tests, the related model was proposed. The results show that the perceived effectiveness has meaningful positive impact on company reputation and performance of company results to the customer consequences. On the other side the environment awareness of customer has positive and significant effect on the client's environmental concerns and environmental concerns results to the client consequences.