Developing a Model for Student Relationship Management (SRM) in Universities of Iran

At the present time, most of universities have a lot of problems regarding student relationship management (SRM) processes and students, professors and university personnel face those problems in their job carrier. These problems have always been outlined by universities and large amount of budget is allocated for obtaining, developing or improving these systems but unfortunately many of these problems are unsolved or some of its intensity has decreased. For this reason a survey was conducted to provide a model for student relationship management to review and remove this issue. This research is based on grounded theory method and to develop the model experts were interviewed. Open sampling, relational and variational sampling and discrimental sampling, and taking the maturity of data and findings by theoretical sampling are stages of development of this model. This paper after a brief presentation of literature, explains the research methodology and coding steps, and finally in addition to conclusion and introduction of stakeholders and users of this model, offers some suggestions in order to continue and development of this research.