Relations between " Dispersion of Power between Sales and Marketing Units" with " Business Performance"

The main goal of this research is examination relations between “dispersion of decision-making power between sales and marketing units” with “business performance of company”. For this goal, we distributed our surveys among marketing and sales managers of 62 manufacturing firms in food materials, pharmetical and chemical industries that accepted in bourse exchanges market. The result showed that, “dispersion of decision-making power between sales and marketing units” does have positive and significance relationships with “Collaboration and Interaction between marketing and sale units”, “Customer-oriented culture”, “Generating value for customer” and “Business performance of company”. But, “dispersion of decision-making power between sales and marketing units”does have negetive and significance relationships with “Operational role clarity of marketing and sales units”. Furthermore, “Generating value for customer” does have positive and significance relationships with “Business performance of company”.