The effects of business intelligence on the strategic control and initiatives (Case study: Insurance Industry)

In recent years, the growth and expansion of data production in the various areas while creating challenges in their management, has also provided opportunities for firms to achieve more accurate predictions about environment. In fact, instruments like business intelligence by identifying trends in environment, provides appropriate basis for timely decision-making and action for organizations. On the other hand, strategic control as a determinant and important factor in the strategic management field plays a significant role in the organizations success, especially in turbulent conditions. Therefore, this study aimed at investigating the effects of business intelligence on the control dimensions include input control, process control, professional control and output control and strategic initiatives in the insurance industry. Regarding the objectives, this study is classified as an applied one, but in terms of the methodology it is Descriptive survey. The sample consisted of 348 managers and employees of insurance companies in Iran and the data was collected by questionnaire. After analyzing the data by using structural equation modeling And AMOS software it was indicated that business intelligence reporting and planning performance have a significant positive effect on the dimensions of strategic control the input control, process control, professional control and output control. In addition, it was found that among the dimensions of strategic control, only Process control and output control effect on strategic initiatives and professional control and input control have no effect on strategic initiatives of Iranian insurance companies.