The Impact of Corporate Social Responsibility on Tehran Municipality Customers Satisfaction Mediated by Public Trust
Message:
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:

Corporate social responsibility is one of the debates which has drawn the attention of mast of researchers in recent years. The liable organizations choose procedures by making clear and giving appropriate responses against their operation to provide the trust and satisfaction with all their beneficiaries. The present study, is to explore the effect of corporate social responsibility on customer satisfaction mediated by public trust of municipal in Tehran. This research is an applied one and the data collection procedure is descriptive – quantitative. Based on the available Sampling method, 371 people of citizens who have resorted to Tehran Municipality were examined. LISREL and SPSS software were used for analyzing the data. The results showed that social responsibility had a significant effect on the customer satisfaction mediated by public trust, also The results showed that social responsibility had a significant effect on public trust and social responsibility had a significant effect on the customer satisfaction. The results of SEM also showed the collected data semantically fits with the conceptual made of the research

Language:
Persian
Published:
Journal of Strategic Management Research, Volume:23 Issue: 67, 2018
Pages:
177 to 194
magiran.com/p1830879  
دانلود و مطالعه متن این مقاله با یکی از روشهای زیر امکان پذیر است:
اشتراک شخصی
با عضویت و پرداخت آنلاین حق اشتراک یک‌ساله به مبلغ 990,000ريال می‌توانید 70 عنوان مطلب دانلود کنید!
اشتراک سازمانی
به کتابخانه دانشگاه یا محل کار خود پیشنهاد کنید تا اشتراک سازمانی این پایگاه را برای دسترسی نامحدود همه کاربران به متن مطالب تهیه نمایند!
توجه!
  • حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران می‌شود.
  • پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانه‌های چاپی و دیجیتال را به کاربر نمی‌دهد.
دسترسی سراسری کاربران دانشگاه پیام نور!
اعضای هیئت علمی و دانشجویان دانشگاه پیام نور در سراسر کشور، در صورت ثبت نام با ایمیل دانشگاهی، تا پایان فروردین ماه 1403 به مقالات سایت دسترسی خواهند داشت!
In order to view content subscription is required

Personal subscription
Subscribe magiran.com for 50 € euros via PayPal and download 70 articles during a year.
Organization subscription
Please contact us to subscribe your university or library for unlimited access!