Investigation of the relationship between staff work ethics and customer satisfaction in central office of Mahan Air in Kerman

Abstract:
This study aimed at investigating the relationship between staff work ethics and customer satisfaction in central office ofMahan Air in Kerman. For this purpose, 158 staff of this company were selected via Cochran formula and simple random sampling method. In order to measure the variables of this research, work ethics questionnaire (Petty, 1990) and customer satisfaction questionnaire by Rampersad (translated by Mandegani, 2010) were utilized. The validity and reliability of the research tools were reinvestigated. Data analysis and hypothesis testing were also carried out using Pearson’s Correlation Coefficient and One-Way Analysis of Variance (ANOVA). The research results revealed that there was a positive and significant relationship between staff work ethics and all its components with customer satisfaction. The results of regression testing indicated that from among the components of staff work ethics, interest in work, collective spirit and participation in work were the best predictors of customer satisfaction. Moreover, the results of the conducted tests demonstrated that there was no significant difference among the viewpoints of the participants of the study regarding their demographic information like education, work experience and age.
Language:
Persian
Published:
Journal of Culture Researchers, Volume:14 Issue: 36, 2017
Page:
115
magiran.com/p1833489  
دانلود و مطالعه متن این مقاله با یکی از روشهای زیر امکان پذیر است:
اشتراک شخصی
با عضویت و پرداخت آنلاین حق اشتراک یک‌ساله به مبلغ 1,390,000ريال می‌توانید 70 عنوان مطلب دانلود کنید!
اشتراک سازمانی
به کتابخانه دانشگاه یا محل کار خود پیشنهاد کنید تا اشتراک سازمانی این پایگاه را برای دسترسی نامحدود همه کاربران به متن مطالب تهیه نمایند!
توجه!
  • حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران می‌شود.
  • پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانه‌های چاپی و دیجیتال را به کاربر نمی‌دهد.
دسترسی سراسری کاربران دانشگاه پیام نور!
اعضای هیئت علمی و دانشجویان دانشگاه پیام نور در سراسر کشور، در صورت ثبت نام با ایمیل دانشگاهی، تا پایان فروردین ماه 1403 به مقالات سایت دسترسی خواهند داشت!
In order to view content subscription is required

Personal subscription
Subscribe magiran.com for 70 € euros via PayPal and download 70 articles during a year.
Organization subscription
Please contact us to subscribe your university or library for unlimited access!