Assessment of heritage tourism destinations based on S.E.P.T analysis Case study: Siraf ancient port in Persian Gulf

Today, heritage tourism destinations are most thriving tourist places. Successful experiences of countries such as China and Greece show that, correct planning programs for these destinations, cause tourism economic boom in these areas. Iran is an ancient country with countless heritage sites and Siraf is one of its heritage tourism destinations. We aimed to assess the status of the ancient port Siraf in heritage tourism, in order to investigate the feasibility, program planning and sustainable development of tourism in the southern of Iran. The kind of this research is Applied and case study that its data collected by library and field study and interpreted by analytical–descriptive method. Field survey included a questionnaire that designed to collect opinions of concerned experts by Delphi method. Research questions have been designed in social and cultural (S), environment (E), policy (P) and economic and tourism (T) (Tourism and Economic) fields. The results show that revive the tradition, the views of the environment, development of capital investment and employment arepositive influences of tourism and change the society Image, environmental damage, improper allocation of funds and the loss of originality are negative impacts of tourism in this area.