Environment Analysis of Islamic Republic of IRAN Broadcasting in field of sport

The aim of this study was Environment Analysis of IRIB in field of sport. Mix method was methodology of this study that Run sequentially exploratory. The Population of this study in Qualitative method included experts, producers and managers in IRIB that Member of the Sports Council of the Organization that number of them was 9 persons. At the Quantitative method included Faculty members of sport science, IRIB activities and sport activities that number of them was 60 persons that selected in a targeted an accessible sampling. For data collection in Qualitative method used of Semi-structured interview and in Quantitative method used of questionnaire that made According to finding of interview. Its validity was confirmed by 11 media and sports experts and its reliability was in the strengths (0.85), weaknesses (0.94), opportunities (89.9) and threats (0.7) was calculated. For data analysis used CFA test and Mean test. The finding of this study showed that Islamic Republic of IRAN Broadcasting in field of sport has 10 Strong point, 15 Weakness point, 10 Opportunity and 5 threat. High-speed news release in field of sport was the most important of strong points. Not alignment of IRIB university graduates with field of sport TV producer was the most important of weakness points. Younger generation interested in sports was the important of opportunity points and Multiplicity of external satellite networks and easy access to the community was the important of threat points. SPSS 22 and SmartPls 3 was 2 software that be used in data analysis.