Determine the specialties of Human Brand and its ethical place from perspective of Iranian and Foreigner athletes

The purpose of the current study was to determine the specialties of Human Branding and its ethical place from perspective of Iranian and Foreigner athletes. Method was descriptive and from the point of data collection was field study. Population of this study consisted of Iranian and foreigner water polo players participated in the 10th Asian water polo clubs competition (N=198)Findings showed a significant differences between using of specialties such as performance and physical appearance and life style between Iranian and Foreigner athletes. Findings showed that foreigner athletes emphasize on performance comparing with Iranian one. In the other hand, Research's findings showed a significant difference in ethical position between Iranian and Foreigner athletes (P