Positive and Negative Persona in Siavash Story

In Carl Jung's theory, ‘persona archetype’ or mask is a guise that any person uses in connection with Expectations and social, cultural and traditional standards and replying within archetypal needs. In fact, persona is a role that society expects an individual to play and its aim originally is to influence others and to cover individual's real inner nature. Persona is individual's social character against his private character that he presents to the world unconsciously. In this descriptive-analytic article, we have studied persona archetype in dialogues and encounters of characters of the Siavash story in Shahnameh of Ferdowsi. It has been shown in this article that Siavash and Kavoos do not face the harmful mask in their talks or behaviors due to having godfather qualities. In the article we have presented that main character of the story, Siavash, hasnt any dialogue and encounter combined with persona, conversely, most dialogues and encounters by using persona archetype are from two malevolent characters of the story, Sudaveh and Karsiuse and all their persona are devilish and negative.