Political psychology of the tenth presidential election of Islamic Republic of IRAN

Changing attitudes and persuasive connections is one of the most important issues of social psychology that is most used in electoral processes and is used extensively in advanced democracies. In this article, it is tried to review the issues of the presidential election, using the "model of processing probability", and the power of explanation of this model is tested. The results of this study showed that the "model of processing probability" has the ability to explain the issues of the tenth election from the perspective of political psychology and can be used as a model of the political psychology of the electoral process in Iran. In particular, the theory of democratic elitism has rejected the completely rational behavior of human beings in the field of politics, and believes that citizens are ultimately under the influence of irrational motives in politics. Political elites are also able to influence the decisions of the masses in political matters and act independently of the will of the people in the political arena. Accordingly, the findings of this study suggest that the Ministry of Interior and the Guardian Council as election officials in the country, Use the scientific findings of communication science, advertising and political psychology, especially related principles of the proposed model in this research, effectively and efficiently, to prevent the repetition of bitter events after the tenth presidential election.