Study of the Relationship between Medical Staff Behavior with Patient Loyalty in the Educational Hospital Tehran

Patients with doctors and nurses have the most relevance in hospitals. The relationship between doctors and nurses with the patient should be such that the patient is encouraged to continue medical care and loyalty to the hospital.
The present study was descriptive-survey in terms of method and applied in terms of purpose. In this research, a questionnaire was Boquiren et al based on Behavioral Medicine Behavioral Model, Wolf et al Nursing Behavior, and Delourt et al loyalty of Patients, were used for collecting data. The statistical sample of this study was 194 patients in Sina Hospital. Data were analyzed by descriptive statistics and inferential statistics such as Pearson test and regression test.
According to the results of the regression test, 95% confidence level (less than 5% error), the behavior of medical personnel dimensions in the professional of physicians 'behavior (p = 0.00), emotional behavior of physicians (p = 0.00), professionalism of nurse's behavior (p = 0.013 ) And emotional behavior of nurses (p = 0.00) were significantly correlated with patient loyalty.
If hospital managers focus on the strengthening and effectiveness of the behavior of their medical staff in their professional and emotional dimensions and by applying different educational and motivational approaches in order to improve and adapt to patient's needs, significant results are expected in relation to patient's loyalty to hospitals in the long run.