The Role of Information and communication technology on Cultural Life Style in the Rural Regions, Case Study: Meshkinshahr County.

This paper aims to investigate the role of information and communication technology on cultural life style in the rural Areas in the Meshkinshahr County. This study is descriptive - analytical in terms of research methods, practical in terms of nature and is a library and field kind of research in terms of the type of data collection. The tool used in measuring the questionnaire was made by the researcher.Statistical society of research included all of rural that have had ICT office. In addition for determining sample size the rural peoples of settled in the rural areas of Meshkinshahr county was used Cochran formula. Finally, the sample size of rural peoples 195 was determined. Sample size was determined based on the Cochran’s formula and the required data were collected through questionnaires. Content validity of the questionnaire was confirmed by professors and experts and its reliability was determined based on Cronbach's alpha (0.75-0.85). For data analysis, SPSS software was used. The results of research showed that there was a statistically significant positive relationship between language change, consumerism and behavioral change and using of ICT services. Finally, based on the results analysis, some applied recommendations have been provided.