An investigation of the interaction relationship between Corporate Reputationand Financial Performance by the simultaneous equation method (3SLS)

Corporate reputation is stakeholders overall assessment of company over time. The Corporate reputation could affect company's financial performance where company's financial performance could affect corporate reputation. Accordingly, it can explain relationship between these behaviors where relationship between the two can be considered. Therefore, in this study, the correlation between corporate reputation and financial performance is examined. For this purpose, 64 samples of listed companies on the Stock Exchange during the period of 2011-2015 were selected. Using simultaneous equations (3SLS) the interaction between them has studied. Results show that the corporate reputation and financial performance has positive interaction. The findings could be useful for investors, managers and other users to establish the relationship between corporate reputation and financial performance.