Leverages of Change in the IRIB's Image Management Process
Message:
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
The ultimate goal of image management processing is to create and present images of persons, events and subjects which are appropriate with the aims of a media and to transfer deliberate and proper images to audiences using media production and relevant capacities. This study by adopting the process method as a free approach, tries to investigate and analyze the current status of image management processing in IRIB using qualitative method and deep interview technique, constitute an appropriate process for image management in media through the pathology of change leverage based on condor reengineering model. Thus, the output of interviews with 20 experts, communication researchers and some of the managers and advisors of IRIB, were coded openly, axially, and selectively and categorized to reduce those 180 primary concepts into 70. The interviews content coding results have been put into five major axes. In each segment, attempts have been made to simultaneously describe problems from experts, point of view, and to define the root causes of problems and outcomes of them. In sum, these five leverages of change in re-engineering the IRIB’s process of image management which are considered the obstacles to the realization of image processing include: environmental, educational and research, structural, cultural, and directorial factors. Each of the leverages of change includes some categories and subcategories and is explained in detail in the article and to perform the optimal image management process, the correction of related issues should be considered in the agenda of the IRIB.
Language:
Persian
Published:
فصلنامه راهبرد اجتماعی فرهنگی, Volume:7 Issue: 25, 2018
Page:
367
magiran.com/p1847574  
دانلود و مطالعه متن این مقاله با یکی از روشهای زیر امکان پذیر است:
اشتراک شخصی
با عضویت و پرداخت آنلاین حق اشتراک یک‌ساله به مبلغ 990,000ريال می‌توانید 70 عنوان مطلب دانلود کنید!
اشتراک سازمانی
به کتابخانه دانشگاه یا محل کار خود پیشنهاد کنید تا اشتراک سازمانی این پایگاه را برای دسترسی نامحدود همه کاربران به متن مطالب تهیه نمایند!
توجه!
  • حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران می‌شود.
  • پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانه‌های چاپی و دیجیتال را به کاربر نمی‌دهد.
دسترسی سراسری کاربران دانشگاه پیام نور!
اعضای هیئت علمی و دانشجویان دانشگاه پیام نور در سراسر کشور، در صورت ثبت نام با ایمیل دانشگاهی، تا پایان فروردین ماه 1403 به مقالات سایت دسترسی خواهند داشت!
In order to view content subscription is required

Personal subscription
Subscribe magiran.com for 50 € euros via PayPal and download 70 articles during a year.
Organization subscription
Please contact us to subscribe your university or library for unlimited access!