Exploring the Role of Parental Communication Patterns about Children's Perception of their Influence over Purchases
Author(s):
Article Type:
Research/Original Article (بدون رتبه معتبر)
Abstract:
Socialization by children is seen as taking place within a socio-cultural environment where family patterns of communication play a pivotal role.The socio-and concept-orientation are two predominant parental communication styles that are likely to affect the perceived influence that children believe they hold. This study focuses on the perceived influence of children resulting from the communication pattern adopted by parents. Research is conducted among a dyad consisting of parent and child . Results are reported, conclusions are drawn and recommendations for future research are made. This research that is about the role of parental communication patterns about childrens perception of their influence over purchase showed the positive relationship between a childs perceived influence on consumption choice decision and the level of concept orientation held by the parent and no relationship was found between level of socio- orientation held by the parent and childs perception. It was also found that children of consensual family communication patterns exhibit the highest level of perceived influence on purchase and These will be followed by those from Plurastic,Protective and Laissez - Faire families.
Keywords:
Language:
Persian
Published:
Journal of Marketing Management, Volume:2 Issue: 2, 2007
Pages:
17 to 33
magiran.com/p1848713
دانلود و مطالعه متن این مقاله با یکی از روشهای زیر امکان پذیر است:
اشتراک شخصی
با عضویت و پرداخت آنلاین حق اشتراک یکساله به مبلغ 1,390,000ريال میتوانید 70 عنوان مطلب دانلود کنید!
اشتراک سازمانی
به کتابخانه دانشگاه یا محل کار خود پیشنهاد کنید تا اشتراک سازمانی این پایگاه را برای دسترسی نامحدود همه کاربران به متن مطالب تهیه نمایند!
توجه!
- حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران میشود.
- پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانههای چاپی و دیجیتال را به کاربر نمیدهد.
In order to view content subscription is required
Personal subscription
Subscribe magiran.com for 70 € euros via PayPal and download 70 articles during a year.
Organization subscription
Please contact us to subscribe your university or library for unlimited access!