Designing and Codification a Competencies Model for Sports Marketer Managers of Premier League Football of Iran

The aim of this study was to designing an intellectual competencies model for sports marketing managers of premier league football in Iran. This survey is exploratory and qualitative nature that is used the grounded theory method. Society research has been including CEOs and marketing managers of football clubs in the premier league football of Iran and members of marketing Committee of football federation and league Organization and sports management universities. For sampling were used targeted methods and snowball technique. To collect data used from the interview open questions. Then the data obtained from 17 interviews (from the 15th was achieved to the theoretical saturation) were analyzed. In the first phase 481 open codes were obtained. After extracting the same codes, 64 codes were determined. In the second was done stage axial coding in 12 groups of factors was including emotional intelligence, moral intelligence, communications intelligence, business intelligence, competitive intelligence, financial intelligence, strategic intelligence, business intelligence, operational intelligence, social intelligence, political intelligence and cultural intelligence. Axial codes in the selective coding Were to place in 4 groups of individual intelligence Competencies (emotional intelligence, moral intelligence, communications intelligence), environment intelligence competencies (social intelligence, political intelligence and Cultural Intelligence), management intelligence competencies (strategic intelligence, business intelligence, operational intelligence) and marketing intelligence competencies (business intelligence, competitive intelligence, financial intelligence). Finally, the research model was designed in pyramidal (four levels). The model presented in this study can be used to recommended command line method to identify intelligence competencies sports marketing manager football clubs.