A Study on the Sources of Income and the Sports Industry in Markazi Province

The study is to examine the sources of income and sports industry in Markazi Province. The method of study was a descriptive survey and an applied study. To collect the data, a researcher made questionnaire was used. The validity of the questionnaire was determined by professors and specialists in the field. After all the corrective actions, the necessary changes were made. Measured by Cronbach's alpha, the questionnaire reliability was obtained as 0.90, respectively. The statistical population of the study consisted of employees and directors of the General Administration of Sport and Youth and Markazi Province Sports Bureau, faculty members of physical education in Markazi Province and Sports supporter's province. In this study, the sample was determined as equivalent to the research population and by counting all. Of 165 questionnaires sent to members of the research population, 148 questionnaires were filled. For data analysis, descriptive statistics and inferential tests including the Friedman's analysis of variance and Kruskal-Wallis test (H) were applied. The results showed that the most important source of income for the province, Sports supporter's (sponsors) were, that the need to Introducing brand and earn credits, Invest in sport. The results also showed an important factor in reducing the proceeds from the audience Advertising agents and the low level of competition was. The results showed that the growth of the sports industry Province requires the participation of people with practical experience and scientific, changing the culture of society and changes in the policies of the authorities.