The Role of Urban Management in Sustainable Development of Coastal Tourism from the Perspective of the Host Society (Case Study of Bushehr City)

One of the important goals of urban management is to provide a favorable environment for the work and life of the citizens. While controlling and supervising the skeleton, economic, social and environment structure of the cities, urban management will lead to the sustainable development of the cities adopting long-term strategic policies. Tourism activity can provide urban’s integrated and sustainable development by creating appropriate opportunities for employment and earning for local residents. In order to achieve this goal, it is necessary to create a better coordination among the systems typically dealing with the tourism subject.
The main and basic question of the present research is that: How much can urban management approach cause the tourism’s sustainable development goals to be achieved? With regard to this viewpoint, the aim of the present paper is to investigate and identify the effective factors in urban management and its role in coastal tourisms’ sustainable development in the Bushehr City. Therefore, we attempt to study its impacts on the sustainable development of coastal tourism in Bushehr City in different economic, social, cultural, and environmental dimensions by investigating the role of urban management. The research method used in this research is based on a descriptive-analytical approach accompanying with the field method for the completion of questionnaires.
Then, the research data are processed and analyzed through SPSS software using one-sample t-test. In reviewing the role of management effects in the development of coastal tourism in Bushehr City, it was determined that the average effects of each of the social, economics and environmental dimensions has been 4.0218, 3.1801, 3,9008 respectively. In this way, the social dimension has had the highest positive impact. As a result, it can be said that: the urban management has had positive impacts on the development of coastal tourism in the Bushehr City. One of its most important functions is to provide the facilities and primary infrastructures on the coast, which has caused the tourists satisfaction. Although urban management in this regard has provided relative satisfaction of tourists, it is suggested that while preventing the non-basic land use change in the coasts towards the continuity and sustainability of the coastal tourism in the social, economic and environmental dimensions of the city, the necessary coordination to institutionalize the tourism interaction with the other existing activities in the city and, most importantly, the interaction of native culture with the host community to be made by urban management.