The Principles and Rules of Exciting in the Jihad Surmon of Nahj al-Balaghah

Among Imam Ali`s eloquent sermons in Nahj al-Balaghah, the 28th sermon is known as that of jihad. This sermon has been studied by scholars from different dimensions. Considering the sermon as being aimed at persuading the people to jihad in the way of God, one of its considerable aspects lies in the elements used by the Prophet to encourage and persuade people to jihad. As is clear by the words of Imam (A), The quality of creating movement, persuading the people to Jihad and the way of using proper arms require that the dimensions of persuasion as described in his words be examined. The present paper, intending to examine this dimension in the Imam words, seeks to analyze and study the principles and standards of persuasion and their application in the sermon. The results of this research show that the exciting state of the sermon has been carried out with the help of sensory instruments and the use of literary capacities of the text, which, of course, is also accompanied by consciousness.