Explaining the model of the effect of sport marketing mix on fan's satisfaction and intention to come back in Tehran popular clubs of professional football league

The aim of this study was the model of the effect of sport marketing mix on fan’s satisfaction and intention to come back in Tehran popular clubs of professional football league. current study was particular as from aim aspect and it was descriptive- survey as from collecting data aspect. population of this study included all of the fans that was buying in minimum one ticket of the games of one of Tehran popular clubs that was attending in professional football league in 1394-1395 season and these fans were attending during the games. In terms of the number of questions of the questionnaire the sample size was was determining 310 fans. conceptual model was designed, after that the questionnaire was designed on base that. And the validity was accepted by some of university sport experts and from the way CFA method. After that determining reliability, the questionnaires was distributed among sample cases. For analyzing the data was used multi correlation coefficients and SEM method. result was shown that marketing mix has effect coffeicient (0.56) on fans’ satisfaction and effect coffeicient (0.51) on fans’ satisfaction. Also fans’ satisfaction has effect coefficient (0.63) on fans’ intention to come back.