The Effect of Knowledge, Attitudes and Satisfaction of Greenhouse owners Cooperative Members in Pakdasht County on Sustainability of Greenhouses

The main purpose of this research was to study the effects of knowledge, attitudes and satisfaction of greenhouse owners cooperative members in Pakdasht County on sustainability of Greenhouses. This paper was a descriptive study and the target population consisted of vegetable greenhouse owners whose were members of cooperatives (N=340) in Pakdasht county. Using a Cochran formula, the sample size determined 188 people and data collected through completely random sampling method. The main research tool was a questionnaire which its validity confirmed by a panel of experts and its reliability approved by Cronbach's alpha coefficients, CR and AVE for knowledge, attitudes and satisfaction scales. The data in both descriptive and analytical statistics were analyzed by SPSS and Lisrel software. Results of structural equation modeling showed that variables of knowledge, attitudes and satisfaction of greenhouse owners had positive and significant effects on sustainability level of greenhouses. Finally, after analyzing the direct and in