Preference of consumers in the selection of final woody products in different income quarters in households of Dorud City

In the present study we tried first, to recognize the effective factors on the selection of wood products, based on the literatures reviewed as well as the opinion of the experts, consumers, agencies and the selling centers of wood products. And then, the importance of each factor was determined using the AHP method, which is one of the conventional methods of decision making, in the environment of Expert choice software. According to the results, major indicators were categorized into three groups of economic, technical and qualitative. Each of these groups was composed of seven sub-indicators. Then ranking of these indicators were done in quartile incomes in Dorud county in Lorestan province. In low-income groups, the technical indicators were higher in importance while in highest income group, qualitative indicators were significant. The price of the product itself in all of the quarters had the highest weight among the economic sub-indicators and its importance increases continuously by the decrease of income. In technical sub-indicators in all of the quarters, durability has the most importance.