Assessment of the status of tourism services in Fars province with integrating Fuller hierarchical and TODIM Multi-criteria techniques

One of the basic pillars in respect tourist attraction and satisfaction is the presentation of optimal services to tourists, because the establishment of every element in a specific spatial-structural position from the surface of place is subject to specific mechanisms and if it is observed, it will lead to success and efficiency of that element at the same specific place. So from this perspective, optimal access to tourist services can bring about the best efficiency for tourists and prevent their unnecessary replacement and mobility. This in turn will make saving in time, cost and provides tourists’ satisfactions. As Fars Province of Iran has many tourism sites and annually, a great number of tourists from far and close areas are attracted by these attractions, so that in this research in order to achieve the optimal tourism services, first the Delphi method was used to obtain the research standards. Then, using the hierarchical method of Fuller, the standards were given weight and finally, employing the TODIM ranking method, the optimal scope of touristic services was specified. The results of the research show that the research realm with regard to diverse tourist services has an unbalanced and inappropriate distribution from the viewpoint of access to tourist services. Furthermore, the areas of Mahoor Milani, Koohmareh, Kenar Takhteh, Pasragad, Bavanat, Darab, Ooz, Izad Khast and... Have priority as far as development is concerned. Also, the central regions of Fars Province such as Shiraz, Marvdasht, Kazeroon, Doshman Ziyari and … enjoy better and more suitable services as compared with other regions.