Analysis of Individual and Social Constructions Affecting the Development of Rural Entrepreneurship with an Emphasis on the Agriculture Sector in Kamfiruz District of Marvdasht County

The question of revitalizing rural and peripheral regions through the promotion of entrepreneurship in agriculture has attracted considerable attention. The main purpose of this descriptive–correlative research is to analyze individual and social effects on the development of rural entrepreneurship with an emphasis on the agriculture sector. The population of the study consisted of the landowners in Kamfiruz district (N = 3106). According to the table devised by Bartlett et al., a sample of 197 was selected using the stratified random sampling technique. A questionnaire was used to collect the data. The content validity of the questionnaire was confirmed by a panel of experts. The construct validity and the composite reliability of the research instrument were tested by estimating the measurement model, and they became satisfactory after necessary corrections were made. The data were analyzed using SPSSwin22 and AMOS21 soft ware programs. The results showed that the main hypotheses of the research were confirmed, and five constructs of individual and social factors (i.e. social capital, subjective norms, perceived family support, self-efficacy belief, and local institutes) had a positive and significant effect on the dependent variable. The constructs totally explained about 54 percent of the variances of the development of rural entrepreneurship with an emphasis on agriculture in Kamfiruz district. Finally, some recommendations were made based on the research findings.