Investigation of Financial Advisors Competencies Role in Perceived Investment Value InTehran Stock Exchange

The most important microeconomic theory and theories of modern finance is that the value of the investment, to increase its profitability, rationality and perfect information, lies. But recent research shows that the value of the investment aspects and influenced by various factors, including the role of financial advisor. This study aimed to investigate the role of the financial advisor in the perceived value of investment necessary competencies investors Stock Exchange of Hamadan. This kind of study is one of few studies, surveys, applied and quantitative and cross-sectional. The study population active investors in the Stock Exchange of Hamedan have been an infinite number randomly and without replacement sample of 387 members selected from among them. Data collection instrument was a questionnaire and field data collection. In order to analyze the data structure based on partial least squares path modeling methods were used. The results showed that the competencies necessary financial advisor significant impact on the perceived value of investments of investors. As well as direct evidence of a positive impact and ethical competencies, technical and financial advisor on the perceived value of the investment was emotional.