Marketing of cultural products based on social media

This article seeks to examine how marketing of cultural products and services is taking into account the role of the social media. The present research is applied in terms of both qualitative and quantitative nature. At the outset, the necessity of marketing cultural products in an age that has witnessed the development of information technology and the close competition of cultures has been emphasized by new and effective tools. In the meantime, the creation of value based social media based on the introduction of the most effective solution. Has been. In the following, different views on the marketing of social media products and services were analyzed. Demand management, designing value proposition based on the obvious and hidden needs of customers of cultural products based on social media, with regard to changing the concept of product in the digital age. In the end, the status quo was stated and according to the concept of demand management, the solutions needed to market social-based products based on social media for sustainable cultural development and strengthening the power of exchange and interaction of cultural products.