The Impact of Perceived Value of Pilgrim Destination on Foreign Muslim Tourist Satisfaction: The Role of Islamic Religiosity

This study considered the concept of perceived value from an Islamic perspective and examined the effect of perceived value of pilgrimage destination on foreign Muslim tourist satisfaction. This survey is a descriptive type research and 153 samples were selected using convenience sampling method. To determine validity, confirmatory factor analysis and for testing hypotheses structural equation modeling was used. The research findings indicated that perceived costs including perceived monetary value, perceived risk, time and effort spent have a negative effect on the tourist satisfaction while perceived benefits including perceived quality, efficiency, emotional value, social value and Islamic physical/ non-physical attributes have a positive effect on tourist satisfaction. The moderating role of Islamic religiosity on the relationship between Islamic non-physical attributes value and tourist satisfaction was high while the role of Islamic religiosity on the relationship between Islamic physical attributes and tourist satisfaction was low.