Designing the model of stakeholders’ smart trust to organization (Case-study: customers of Iranian car-making Companies)
The purpose of this study is designing and describing the model of customer's smart trust to Iranian automobile-making companies, because management scientists believe that smart trust is advanced-level trust and it is very necessary for organization success in the market. Data collected using a questionnaire that carefully designed by researchers. These questionnaires were distributed among customers of Iranian automobile-making companies in Tehran. We used Confirmative factor analysis (CFA) and structural equation modeling (SEM) for evaluating and testing of research hypotheses. Finally, the improved and final model of customer's smart trust to Iranian automobile-making companies was produced. This paper has useful implications for managers.
Article Type:
Research/Original Article
Organizational Culture Management, Volume:16 Issue:48, 2018
393 - 410  
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