An Anti-Spam Framework for Advertising Targeting Smart Mobile Devices on IoT

Today, technologies based on IoT are growing in many industrial areas. One of the most Fundamental technologies in IoT devices is RFID industry that has been widespread in many other fields of technology. RFID tags are used from supply chain to security issues and electronic passports. Cellular phones can play a significant role in the area of mobile advertising and they can operate as advertisement receivers from RFID tags that have been installed on objects in the environment. However, due to lower costs of this new advertising technology, advertisements in this channel will be more widespread; and then we would have a new portal for spams. The purpose of this article is suggesting a framework for advertising to smart mobile devices on IoT while preventing spam in ad-box. Framework and protocols expressed in this article have introduced a new generation of Mobile Advertising for which we call “Intelligent Mobile Advertising” or IM-Advertising. Unlike other spam prevention solutions that are used in other portals such as e-mail, our solution will power Ads and also it captures customer attention in an intelligent style. The Customer will only receive the ads which he specified, by type and benefits, and other ads will not enter his smart mobile system as spams. Also our suggested solution would not need any spam detection system and it is based on a fully legal framework. It makes our customer interested and at the same time collects valuable marketing information.