Development and prioritization Foolad Mahan Club strategies based on a comprehensive strategy formulation framework

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Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:

The purpose of this research was to formulate and prioritize Foolad Mahan club strategies based on a comprehensive strategy model. The method of This study was applied- descriptive and because of the limited statistical population with size 76, the population census was used. Survey instruments were library studies, open and closed questionnaires with qualitative interviews and strategic meetings. Required data were obtained by comparative studies, examination of the existing documents, upstream laws and regulations, previous programs club and feedback from stakeholders and experts. 5 strengths, 6 weaknesses,6 opportunities and 4 threats were resulted from the strategic council meetings club. Also the results for Internal factors and external factors were 23/2 and 62/2 consequently. So, the club was placed in the position of conservative strategies. Finally, by all strategies in table SWOT, 11 strategies were formulated which placed in matrix QSPM. It was clear that the most important club strategies were development revenue and income sources club, development of club branches as well as capacity development, and optimal use of the cooperation of national and provincial institutions

Language:
Persian
Published:
Journal of Research in Sport Management & Motor Behavior, Volume:8 Issue: 16, 2018
Pages:
1 to 14
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