Factors Affecting the Use of Instructional Visual-auditory Media and Softwares by Primary Teachers of Tabriz City

Today, the media provide the possibility of communication between students and teachers, content and teachers and students with their peers. Therefore, the purpose of this study is to identify the factors affecting the use of visual-auditory media and educational software by primary teachers of Tabriz city.

The research method is descriptive survey. The statistical population of this study includes all Tabriz elementary school teachers in the academic year of 2017-2018. The sample size from among 4025 elementary teachers of Tabriz city, according to Morgan table, was 351. The sample was selected by cluster random sampling method. Data gathering tool was a researcher made questionnaire whose validity was confirmed by experts and reliability of Cronbach's alpha was 0.738. Data were analyzed by SPSS software and descriptive and inferential statistical methods including exploratory factor analysis were used to identify and Friedman method was used to prioritize factors.

The use of audiovisual media by primary teachers is roughly modest, 3 to 5 hours a week, and the use of software by primary teachers is less than moderate. 8 factors affecting the use of visual-auditory media and educational software were identified by primary teachers as follows: 1- Supporting school management 2- Content of audiovisual media and educational software 3- Individual characteristics of teachers 4- School equipment 5- Seniority of teachers. 6- Skills for teachers. 7- Technical support. 8- Organizational and administrative factors.

Educational planners should make strategic decisions on the basis of identified factors and prioritizing them in order to make the most of the teachers use the media and educational software