Prioritization of tourism development strategies In order to determine its role in city development strategic plan, A Case Study Kermanshah Province

Urban development strategies in each city affected by tourism It should be noted that urban development planning. In fact, the achievement of sustainable development requires a comprehensive view and strategic, as well as consideration of the factors contributing to the development of tourism. The aim of this study is to evaluate the strategic and provide optimal strategies of Kermanshah tourism sector in order to explain its position in city development strategy (CDS) is. The method used in this study, a combination of qualitative and quantitative study. In quantitative way, research has purpose and to methods of descriptive analysis. Based on in-depth qualitative interviews in order to extract various experts in the field of tourism. In order to collect information from a library of survey methods, questionnaire and interview were used. The results show 15 Premier strategy (of 56 strategy) of Kermanshah tourism development in three areas: historical tourism, cultural and ecotourism is. Also among the 12 tourism areas, four areas in the Group's strategy of growth and development, five areas in the Group strategy of stabilization and improvement in the status quo and its three areas, with defensive strategies. Iran's cities each have different talents and abilities of the natural landscape, cultural and historical monuments, the growth of tourism and the tourist industry and mining. The historic city of Kermanshah to the rapid growth in recent decades, urban development strategies is the need for consistent and systematic combination of tourism planning and strategic urban development in these cities is difficult. The issues and factors such as the historical context, the architecture, the protection of cultural heritage, traditions and social customs of the people and the mass of tourists and supervision of the state and the international community and public opinion, it is difficult to plan and implement it. Despite the sensitivity of the above can be found in health care planning and the important and constructive. In urban tourism trends and developments city the question arises how to develop tourism in the city? Many experts in the field of classification and typology of various spheres of tourism are named for cities For urban planning in these areas and it is necessary to identify the trends in tourism and tourism management city the specific plans (contingency) has developed strategic management of urban development in a sustainable manner fulfill. The research method used is a combination of qualitative and quantitative study. In quantitative way, research has practical purpose in terms of descriptive-analytic method.
Based on qualitative in-depth interviews in order to extract various experts in the field of tourism. In order to collect data, documents and library studies, questionnaires and interviews were used. In the review of documents and a library, all the texts and studies in the field of tourism in Kermanshah province and its subdivision has been collecting and taking notes. In addition to prioritizing internal and external factors enumerated in each of the twelve districts paired comparison questionnaire and to prioritize areas of tourism twelve paired comparison questionnaire domains And to prioritize strategies extracted in each of the twelve areas of strategic planning QSPM questionnaire was used to quantify matrix. The information gathered through interviews, in order to extract internal factors and external factors, including the strengths and weaknesses opportunities and threats. In each of the twelve districts with experts in this area in two stages (primary and deep) were interviewed.
In this study, the effects of the external environment in order to identify opportunities and threats that it faces in relation to tourism development And also assess the internal environment to identify strengths and weaknesses in internal and external factors used in the evaluation matrix for the four strategies of the SWOT model is used. Then, in two stages, prioritizing internal and external factors as well as to identify and determine the relative importance of each of the areas of tourism and the method used AHP hierarchy to prioritize the strategies set by QSPM matrix is used. The ultimate goal of CDS documents outlining a road map and achieved comprehensive development and urban governance Considering it as the only solution to avoid the application of individual or group interests in development and prevent the solution and systematic cross-city to solve the problems, The realization of these goals will only be possible on the one hand all existing potential to employ them in moving the wheels of development, identify and analyze the And on the other hand all the arrangements for providing a hardware and software infrastructure and equipment in order to actually be thought of potential Since each document was developed in order to achieve the goal his performance navigation and the need to use resources in this regard is, One of the requirements of the overall level of development of CDS documents due to the stabilization of the urban economy and empower the levers of development based on internal resources. The city is able to realize its vision to be traced without relying on the credit of the central government, the conditions necessary for revenue and finance needed to achieve and has plans for this practical and realizable plan to be implemented. According to the study, the city of Kermanshah also because of the potential in the field of tourism, one of the priority areas in the country and if proper planning can achieve significant growth in this area. In this regard, one of the most important areas of interest in the sustainable development of urban economy, the tourism area. The importance of this area and the fact that research and tourism development plan for the field component of the program was the development of the CDS document. And the output of these studies have significant impact on the finalization of the strategic priorities in the plan is CDS.