Analyzing and Explaining the Role of Celebrities in the Communication Process of Mass Communication Messages

Celebrities in different arenas have significant presence in many of the messages that are produced and published every moment in mass media. Celebrities presence either in news, that deal with the various dimensions of their activities, or in messages that use them for commercial, political, and ideological contents. In this paper, we studied and explained comprehensively the role of Celebrities in the communication process of mass communication. The research method was content analysis. First, interviews with the professors in the field of communication were designed and implemented at the universities in Tehran. Then based on the interviews and documentary study, an e-mail contains 5 general questions sent to 177 professors in the field of media, experts in the field of stars and celebrities, and media researchers in America, Britain, Australia, Netherlands and Iran. Twenty responses and 2 interviews out of received responses were identified suitable to analysis, then coded, analized, and the results presented in the form of model. According to the results of the study, Celebrities were created in a certain process due to the repetition of name, face, and news in the media and their attractiveness was used as an influencing carrier to get attention of audience to media messages.