Impact of price and promote green sports products on Sports customers purchase intention

The purpose of this study was to Impact of price and promote green sports products on Sports customers' purchase intention. The research method was descriptive-correlational; Survey research & procedure was done by field. The population of the study is Sports store customers in Tehran, and based on Monro metod, 357 individuals were selected Randomized cluster as the sample. For data collection was used Habibi Saravi (2016) questionnaire. Validity of the questionnaire was approved by 10 professors and its reliability was calculated α=0.928. According to comprehensive analysis Kolmogorov-Smirnov test for normality of research data and to test research hypotheses testing, including confirmatory factor analysis, path analysis, Structural Equation Modeling with AMOS & SPSS22 software at the significant level α≤0.05. Research findings indicate that factors such as green Sporting products, green promotion, green price, impact on customer purchase intention Sports.